As an Ecommerce website development services company:

"Use our Internet E-commerce development website services to utilize the power of the internet for your direct marketing business success."

…Before your competition does…

Dear Fellow Direct Marketer,

» Or are you a direct marketing business owner looking to utilize the power of the internet to market your products worldwide?

» Are you a website owner looking to utilize the power of off-line direct marketing to drive customers to your site?

According to the latest studies -- shoppers spent $51.3 billion online in 2002.

That figure has boomed to another 48% this year - to $76 Billion...

... And that the online retail market is expected to grow another 26% in 2003, reaching $96 billion!

So, the legendary "Dot-Bombs" that the media talks about all the times is not quite so true. What those "Dot-Bombs" did wrong was to think that the Internet is an advertising medium. Which it is not.

The Internet is a medium for direct marketing as opposed to conventional advertising.

Not only is the Internet growing at 45% a year, but the Internet is also a direct marketer's dream. While many direct marketers seem to be wary of the Internet in general, many other direct marketers have fully embraced the powerful advantages that the Internet and websites have to offer. These powerful advantages are:

1.) Websites allow your online business ecommerce to be 100% fully automated:

» Your promotional piece, your website, is online 100% of the time and can be viewed from every computer in the world 24 hours a day, 365 days a year.

» The order taking for your products will be 100% automated by using an ecommerce provider that will have:

» Real-time credit card processing
» An automated monthly billing feature
» A shopping cart
» Automated customer receipts emailed to the customer in real-time
» An online storefront
» And an automated customer newsletter
» Your website newsletter will be 100% automated with subscriptions and unsubscribes handled 24 hours a day.
» Requests for more information or for free front-end product offers can be 100% automated with the use of an auto responder Email program.

2.) Websites have unlimited and powerful tracking ability so you can:

» Actually "see" how long a prospect is reading your promotional piece (pages)
» See what are your most popular pages
» See what pages need copywriting work
» Track and analyze where your traffic is coming from - Ad campaigns, search engines, newsletter subscribers...
» Track how well different ads are pulling to your website by using ad tracking software

3.) Website promotional efforts are in real-time, so Testing can be done online before an offline direct marketing campaign is begun. This can result in significant savings in the offline marketing campaign:

» Test the effectiveness of your direct sales letter
» Test the effectiveness of ads and teaser copy
» Test the effectiveness of product offerings
» Allows for real-time changes to your promotional pieces

4.) Websites are the perfect environment to test new products and new product marketing campaigns before you begin offline promotions:

» Test to see if the new product will actually sell before you begin production or before the product is designed.

5.) Websites and the Internet are a very cost effective means of getting your product to your customers. And the product can be delivered within minutes of ordering, so the customer gets the product while the buying emotion is still "hot"... or before there is "buyers remorse": This will cut back on charge backs and order cancellations.

The product can be delivered to your customer by:

» Using the cost efficient method of selling you product via an EBook format.
» The very cost efficient use of a password protected website that will have the product online and available to the customer immediately.
» Or the low cost packaging and production of your product in a CD-Rom format.

6.) Websites and follow-up Emails to customers and prospects are a perfect tool for cross promoting your different products. These can be done with auto responders sent to your customers and whatever interval (hours, days, weeks) that you choose.

7.) Email newsletters to customers and prospects are an extremely cost efficient way to keep in front of your prospects and customers for further product offerings. The only cost associated with this highly profitable marketing medium is the time in editing the newsletter. The production and cost of the mailings are free.

8.) Viral marketing products can be designed as a back-up offer to gain sales in the future. A free 5-day class where you give out valuable information that gains the interest of the "students" (prospects) and induces them to purchase your product after they "test" it with the free class. This again is completely automated and done via auto responders. And this is an excellent method to cross promote your different products.

So, with the continued growth of the internet at double digits and the 100% automated, real-time and more cost effective advantages that the internet has over traditional direct marketing... Every direct marketer should embrace all the Internet has to offer.

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