As an Ecommerce website development services company:
"Use our Internet E-commerce development website services to utilize the
power of the internet for your direct marketing business success."
…Before competition
does…
Dear Fellow Direct Marketer,
» Or are you a direct marketing business owner
looking to utilize the power of the internet to market your
products worldwide?
» Are you a website owner looking to utilize the
power of off-line direct marketing to drive customers to your
site?
According to the latest studies -- shoppers spent $51.3 billion
online in 2002.
That figure has boomed to another 48% this year - to $76
Billion...
... And that the online retail market is
expected to grow another 26% in 2003, reaching $96 billion!
So, the legendary "Dot-Bombs" that the media talks about all the times
is not quite so true. What those "Dot-Bombs" did wrong was to think
that the Internet is an advertising medium. Which it is not.
The Internet is a medium for direct marketing as opposed to
conventional advertising.
Not only is the Internet growing at 45% a year, but the Internet is
also a direct marketer's dream. While many direct marketers seem to
be wary of the Internet in general, many other direct marketers have
fully embraced the powerful advantages that the Internet and websites
have to offer. These powerful advantages are:
1.) Websites allow your online business ecommerce to be 100% fully
automated:
» Your promotional piece, your website, is online 100% of
the time and can be viewed from every computer in the world 24 hours a
day, 365 days a year.
» The order taking for your products will be 100% automated
by using an ecommerce provider that will have:
» Real-time credit card processing
» An automated monthly billing feature
» A shopping cart
» Automated customer receipts emailed to the customer in
real-time
» An online storefront
» And an automated customer newsletter
» Your website newsletter will be 100% automated with
subscriptions and unsubscribes handled 24 hours a day.
» Requests for more information or for free front-end product
offers can be 100% automated with the use of an auto responder Email
program.
2.) Websites have unlimited and powerful tracking ability so you
can:
» Actually "see" how long a prospect is reading
your promotional piece (pages)
» See what are your most popular pages
» See what pages need copywriting work
» Track and analyze where your traffic is coming from - Ad
campaigns, search engines, newsletter subscribers...
» Track how well different ads are pulling to your website by
using ad tracking software
3.) Website promotional efforts are in real-time, so
Testing can be done online before an offline direct marketing
campaign is begun. This can result in significant savings in the offline
marketing campaign:
» Test the effectiveness of your direct sales letter
» Test the effectiveness of ads and teaser copy
» Test the effectiveness of product offerings
» Allows for real-time changes to your promotional pieces
4.) Websites are the perfect environment to test new products and
new product marketing campaigns before you begin offline promotions:
» Test to see if the new product will actually sell before
you begin production or before the product is designed.
5.) Websites and the Internet are a very cost effective means of
getting your product to your customers. And the product can be
delivered within minutes of ordering, so the customer gets the
product while the buying emotion is still "hot"... or before there is
"buyers remorse": This will cut back on charge backs and order
cancellations.
The product can be delivered to your customer by:
» Using the cost efficient method of selling you product via
an EBook format.
» The very cost efficient use of a password protected website
that will have the product online and available to the customer
immediately.
» Or the low cost packaging and production of your product in a
CD-Rom format.
6.) Websites and follow-up Emails to customers and prospects
are a perfect tool for cross promoting your different products.
These can be done with auto responders sent to your customers and
whatever interval (hours, days, weeks) that you choose.
7.) Email newsletters to customers and prospects are an extremely
cost efficient way to keep in front of your prospects and customers
for further product offerings. The only cost associated with this highly
profitable marketing medium is the time in editing the newsletter. The
production and cost of the mailings are free.
8.) Viral marketing products can be designed as a back-up offer to
gain sales in the future. A free 5-day class where you give out
valuable information that gains the interest of the "students"
(prospects) and induces them to purchase your product after they "test"
it with the free class. This again is completely automated and done via
auto responders. And this is an excellent method to cross promote your
different products.
So, with the continued growth of the internet at double digits
and the 100% automated, real-time and more cost effective advantages
that the internet has over traditional direct marketing... Every
direct marketer should embrace all the Internet has to offer.
To learn more about our ecommerce website development services,
please contact us now
- before your competition does!
Sincerely.
Dave Pierce, President
WebChicken™ Consulting, Inc.
PS: Here are one of our newest clients - An offshore consultant asked us to help them write some of
their offshore real estate website. Here is that website:
» Offshore
real estate investments
